Glossary · 2 · The AI landscape: brands and model families
Meta (Llama)
Also known as: Llama, Meta AI
Meta, the company behind Facebook, Instagram and WhatsApp, develops the Llama family of open-weight large language models, released under Meta’s own community license, and the Meta AI assistant built into its apps.
- Beginner
- Intermediate
- Technical marketers
- Technical project managers
- Developers
- AI brand
In one sentence
Meta and Llama in brief: open-weight language models under Meta’s community license, and the Meta AI assistant in Facebook, Instagram and WhatsApp.
Example
An engineering team fine-tunes a Llama model on its own support tickets and runs it on company servers.
Why it matters on your learning path
- Technical marketers: Meta AI reaches billions of users inside social apps — relevant for brand presence and social content.
- Technical project managers: Llama’s license is permissive for most companies but is not an open-source license; legal review is still needed.
- Developers: Llama models are widely supported by hosting providers, Hugging Face and local runtimes.
Keep in mind
Product names, model versions and prices change often. This entry describes the brand’s position as of its review date; check the vendor’s own pages before you cite a model name or capability.